Ethereum Name Service turns complex crypto addresses into simple names that anyone can read and trust. It makes Web3 easier, safer, and more user-friendly by reducing errors and improving identity. ENS works with smart contracts that link names to addresses and data. While ENS improves safety, users must still watch out for name expiration, look-alikes, and scams. Overall, ENS is a key tool for building cleaner, more secure digital identities across the Ethereum ecosystem.