BitBook aims to disrupt the dominant booking market, dominated by two major players, by creating a travel platform that allows users to book accommodation and earn tokens through a Token Reward program. The business model includes three revenue streams, which will be used to buy back tokens from the market and burn them, decreasing the total circulating supply and driving up the token value. BitBook's target market includes the hotel and crypto industries, valued at $528 billion and $2 trillion, respectively. The team's years of experience in the travel industry and crypto space give them the knowledge and blueprint to execute their business plan successfully.